Tailor-made advisory to executives and companiesWhether you're facing a personal crossroads or a business challenge, whether you need a one-hour consultation to tackle a pressing issue, or a longer-term advisory to navigate change.
Building structures, processes, and cultures that can absorb shocks, adapt to change, and thrive in uncertainty. It is about empowering organizations with confidence for uncertain times, drawing strength from experience to meet the demands of an unpredictable future. ü A strategic and pragmatic approach built on deep marketing and commercial experience, not theory. ü Entirely bespoke, shaped around the size, structure, and ambitions of each company and its leadership. Building on this, I want to share my experience and expertise, simply helping professionals and companies alike. Whether through concise, targeted advice to address immediate challenges or through longer-term collaboration tailored to a company’s development needs, my goal remains the same: to offer meaningful, pragmatic guidance that drives progress and success. This can be described as «future-proofing" companies, hence the name of the company « AMB Futureproof ».
- Advisory to Professionals: Over the course of 35 years, I have encountered and helped resolve so many professional challenges and situations. I now wish to offer targeted, experience-based advice to individuals navigating demanding situations, whether related to interpersonal dynamics, career decisions, or strategic dilemmas. This is not coaching in the traditional sense, but rather precise, pragmatic guidance at critical moments.
- Governance: Serving as a board member presents a distinct opportunity to contribute meaningfully to the strategic direction and long-term success of an organization. With over 35 years of experience in international business, I bring a wealth of practical insight, sound judgment, and a nuanced understanding of global market dynamics. This depth of experience will allow me to support the companies I serve with thoughtful guidance and a steady perspective on vision, organization and sustainable growth.
- Consultancy to Companies: Drawing on my experience within large international groups, I can help medium-sized companies develop the structures and processes necessary to meet their growth ambitions and adapt to evolving market conditions. My goal is to bring clarity, direction, and actionable solutions where they are most needed.
It is not a generic, one-size-fits-all framework crafted by consultants with no operational experience, those who overlook the human and reputational cost of transformation. This is not about ticking boxes or applying rigid models that risk dismantling your most valuable assets: your people and your culture.
What it is: It is a tailor-made and expert sounding board to help to define what is best for the future of the company, for a sustainable growth they can manage. It is a partner that helps define what “future-ready” truly means for your organization, balancing ambition with sustainability, and growth with resilience. It is about building a company that can evolve confidently, without losing its soul.
Why This Approach Benefits Companies of All Sizes
1. Depth and Breadth of Expertise With 35 years in the spirits industry—split evenly between domestic markets and Global Travel Retail—I bring a comprehensive understanding of multiple business dimensions: Channels: 15 years in domestic markets and 15 years in GTR Regions: Hands-on experience across Europe, Asia, and North America Functions: General Management, Marketing, Commercial, Leadership within matrixed, cross-cultural teams Brands: While my expertise lies in spirits, the principles I’ve mastered apply broadly across FMCG and B2C sectors. Indeed, the angle we need to look at for future proofing is first and foremost the consumers —understanding their expectations, emotional connection to the brand, and evolving behaviours. These fundamentals are true across all categories.
2. Change as a Continuous Evolution Change should not be treated as a disruptive, once-a-decade overhaul. When transformation is delayed and then executed abruptly, it often results in large-scale restructuring, instilling fear, eroding loyalty, and causing irreversible loss of institutional knowledge. In today’s fast-moving world, change is constant. Companies must embrace it as a continuous, positive evolution. This mindset fosters agility, preserves morale, and strengthens organizational culture. Reactive, large-scale restructures often mask years of stagnation and leave behind a trail of disengagement and diminished company values. Pro-active evolution, by contrast, builds resilience and trust.
3. Futureproofing Through Strategic Foresight Organizations must be designed not for yesterday’s needs, but for tomorrow’s realities. This requires stepping back from day-to-day operations to be pro-active about where the company wants to be, and how to get there. While no one can predict events like COVID-19 or 9/11, we need nevertheless to run companies in all times, based on our expertise. Businesses must still operate with foresight. The key lies in knowing your history, defining your destination, and, most critically, charting the path forward.
